Array Dolce & Gabbana store, avenue Montaigne, Paris

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Dolce & Gabbana
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Founded in the mid-80s by Italians Domenico Dolce and Stefano Gabbana, once a couple but separated since 2005, the brand has a daring, sexual edge that deliberately flirts with controversy. Not afraid to show naked flesh, muscles and sexually-charged scenes in some of their advertisements, this has often attracted the ire of puritans and media watchdogs alike.

But of course, they love it, and so presumably do the people that buy their clothes. The message is one of self-assurance with a fair amount of bling (especially gold), and a very visible brand name that can be seen in a club, in the dark, at 4am. Subtly is not their strong point.

Or perhaps that is no longer true? As the two founder grow older and wiser (they've now hit 50), the brand may be mellowing out, with a range of glasses and leather goods that people of any age could wear. With a company worth around $580M, I think I'd probably mellow out too.

photo: JasonW

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